Top 10 Gummy Candy Brands in the World 2025

Who makes the best gummy candies in 2025? Which brands lead in flavour, texture, sour intensity, or clean-label options? Are there standout vegan or organic choices, and which names offer the best value, availability and novelty?

This article answers those questions at a glance: it ranks the top 10 global gummy brands by 2025 and provides concise profiles covering each brand’s signature SKUs, unique selling points, ingredient/dietary notes, and buying options — enabling quick comparison and confident choices.

The guide profiles each brand’s history, top products, USPs and practical buying info in a clear, SEO-friendly format — read on to discover which gummy best matches the reader’s taste and needs.

List of Top Gummy Candy Brands in the World 2025

1. Haribo

Brand Introduction:

Haribo is a German confectionery company founded in 1920 that pioneered the gummy-bear category with its iconic Goldbears in 1922. The brand is sold in over 100 countries and is known for chewy, fruit-flavored gummies that span classic bears, rings, cola bottles and assorted mixes.

Popular Products:

• Goldbears (classic gummy bears)
• Starmix (assorted shapes and textures)
• Happy Cola (cola-shaped gummies)
• Tangfastics (sour range)
• Pico-Balla (dual-texture fruit balls)

What Makes it Unique:

Haribo’s legacy as the inventor of the gummy bear, a recognisable chewy texture, and a broad global footprint give it category-leading brand recognition.

2. Trolli

Brand Introduction:

Trolli is a German-origin confectionery brand (part of the Mederer group) known for playful, neon-coloured gummy innovations and a long history of novelty shapes. Launched as a brand in the 1970s and expanding globally since, Trolli is especially famous in the U.S. for its sour gummy worms and bold flavour-led ranges.

Popular Products:

• Sour Brite Crawlers (original sour gummy worms)
• Sour Crunchy Crawlers (gummy with a crunchy shell)
• Trolli Burgers (novelty double-layer gummy shaped like mini burgers)
• Very Berry / Gummi Worms (fruit-flavoured worms and worms variants)
• Sour Brite Tiny Hands & limited-edition novelty SKUs

What Makes it Unique:

Trolli’s identity is built on “weirdly awesome” product creativity — it popularised the gummy worm category, focuses on sour and textural innovations, and uses bold, youth-oriented marketing. In the U.S. the brand is distributed by Ferrara, which has helped scale Trolli’s high-impact limited editions and collaborations.

3. Albanese

Brand Introduction:

Albanese Confectionery Group is a U.S. gummy and chocolate maker founded in 1983 by Scott Albanese and based in northwest Indiana. The company has built a strong reputation for intensely flavored, soft-chew gummies and sells a wide range of gummies and chocolate-covered confections under the consumer brand Albanese.

Popular Products:

• 12-Flavor Gummi Bears — Albanese’s flagship multi-flavor gummy bears.
• Sour 12-Flavor Gummi Bears — sour variant of the best-selling 12-flavor line.
• Peach Rings — fruit-ring gummy with a chewy texture and bright peach flavour.
• Milk Chocolate Gummi Bears — fruit gummies enrobed in milk chocolate (retailer and direct-to-consumer best seller).
• Assorted gummy worms, rings and novelty shapes — available across gift and bulk formats.

What Makes it Unique:

Albanese is widely recognized for its soft, bouncy chew and broad flavour palette (the brand even promotes itself as “The World’s Best Gummies”), a consistent manufacturing focus on flavour intensity and texture, and an extensive direct-to-consumer and wholesale presence in the U.S. The company has also developed product innovations (e.g., fortified/probiotic gummies and specialty processes) and highlights gluten-free formulations on its product pages — all useful trust signals for shoppers comparing texture and ingredients.

4. Black Forest (Ferrara)

Brand Introduction:

Black Forest is a U.S. gummy and fruit-snack brand owned by Ferrara Candy Company (a Ferrero-affiliated company). The brand highlights “real fruit juice” recipes and a soft, chewy texture across classic gummies, worms and fruit snacks, and it offers a USDA-certified organic gummy range alongside its standard portfolio.

Popular Products:

• Classic Gummy Bears — soft, fruit-flavored gummy bears made with real fruit juice.
• Gummy Worms — dual-flavour worms sold in retail and bulk formats.
• Organic Gummy Bears — USDA organic certified gummies (organic flavouring and colouring).
• Juicy Burst® Fruit Snacks — pouch fruit snacks with real fruit juice.
• Fruit Strips / Stretch Island-style strips — low-ingredient fruit strip SKUs in the portfolio.

What Makes it Unique:

Black Forest emphasises “gummies to feel good about” by using real fruit juice and colors/flavors from real sources, offering an accessible organic line, and providing a family-friendly, soft-chew texture positioned between indulgent candy and fruit-forward snacks. Its placement within Ferrara’s branded portfolio gives it wide retail distribution and visibility across the U.S. market.

5. Sour Patch Kids (Mondelez)

Brand Introduction:

Sour Patch Kids is a sour-then-sweet gummy brand that originated in Canada in the early 1970s (originally sold as “Mars Men”) and was rebranded as Sour Patch Kids for wider markets in the 1980s. Today the brand is owned and marketed by Mondelēz International and is known for its tart sugar coating that gives way to a soft, chewy centre.

Popular Products:

• Sour Patch Kids Original / Soft & Chewy — the core gummy shape and flavour lineup sold globally.
• Watermelon — a seasonal and year-round favourite in a watermelon slice shape.
• Sour Patch Kids Extreme — a higher-acid “extra sour” variation for sour-seekers.
• Limited-edition and seasonal SKUs — large special-size variants and holiday flavours (common in recent product drops and collaborations).
• Novelty formats — bite-sized packs, family bags, and co-branded items (cookies, merch).

What Makes it Unique:

Sour Patch Kids’ core distinction is its “sour then sweet” taste curve and instantly recognisable kid-shaped gummy. The brand has built strong cultural presence through bold marketing, frequent limited editions and collaborations, and a wide product range that targets both mainstream snackers and novelty-seeking consumers. In some markets (e.g., Canada/UK) the name has appeared alongside Maynards branding, reflecting the brand’s complex regional history while production and global marketing are managed by Mondelēz.

6. Jelly Belly

Brand Introduction:

Jelly Belly is an American confectionery company best known for popularizing gourmet jelly beans since it launched the Jelly Belly brand in 1976. With roots dating back to the Goelitz family business (founded in the 19th century), the company is headquartered in Fairfield, California and sells dozens of flavored jelly beans and novelty jelly products worldwide. Jelly Belly combines a wide flavour library, retail formats and experiential marketing (including themed flavours and game-style SKUs) to maintain strong brand recognition among candy collectors and casual snackers alike.

Popular Products:

• Classic Jelly Beans (assorted flavour pouches and gift tins) — the core SKU range sold in multiple pack sizes.
• BeanBoozled (flavour-challenge packs) — novelty packs that pair identical-looking beans with pleasant and unpleasant flavour twins.
• Bertie Bott’s Every Flavour Beans (Harry Potter licensed range) — a themed assortment tied to the Wizarding World IP.
• Sport Beans — chewable energy beans marketed for athletes and active consumers.
• Seasonal & Limited-Edition Mixes — holiday, event and collaboration SKUs sold through retail and the brand store.

What Makes it Unique:

Jelly Belly’s specialty is flavour variety and novelty—offering one of the largest and most curated jelly-bean flavour libraries in the market, from classic fruit profiles to offbeat challenge flavours. The brand’s history (originating from the Goelitz family business), strong licensing collaborations, and experiential products like BeanBoozled create shareable moments and earned media that keep the brand culturally relevant. Many core Jelly Belly products are vegetarian-friendly (gelatin-free) and kosher-certified, which broadens appeal; however, shoppers should check ingredient statements for specific SKUs.

7. Life Savers (gummies) — Mars/Wrigley

Brand Introduction:

Life Savers is a century-old American confectionery brand best known for its ring-shaped hard candies; the brand is now part of the Mars/Wrigley portfolio and has expanded its lineup to include soft, chewy gummy variants sold globally. Life Savers gummies are marketed in classic five-flavor assortments and a range of sour, wild-berry and novelty gummy SKUs that echo the brand’s heritage of bright, fruit-forward flavors.

Popular Products:

• Life Savers Gummies — 5-flavor bags (cherry, watermelon, green apple, strawberry, orange) in multiple pack sizes.
• Life Savers Sour Gummies / Sour variety packs — sour-coated ring gummies aimed at sour-candy shoppers.
• Life Savers Wild / Neons assortments — bolder-flavour or neon colour ranges sold in sharing and single-serve formats.
• Seasonal & novelty SKUs — themed packs and limited-edition shapes for holidays and promotions.

What Makes it Unique:

Life Savers leverages an iconic legacy (originally introduced in 1912) and the instantly recognisable “hole” shape to bridge classic candy nostalgia with modern gummy formats. Its strengths include a broad flavor remit that mirrors the brand’s hard-candy classics, strong retail distribution through Mars/Wrigley channels, and frequent seasonal or limited releases that keep the brand visible in mainstream snack aisles.

8. Kasugai

Brand Introduction:

Kasugai is a Japanese confectionery maker established in the 1920s and best known internationally for its premium soft gummies. The brand emphasises authentic fruit flavors and Japanese-style “QQ” chewiness, using real fruit juice in many SKUs and offering flavors that reflect local tastes (muscat, lychee, yuzu, melon and more). Kasugai gummies are widely exported and prized by candy enthusiasts for their refined fruit profiles and pillowy texture.

Popular Products:

• Frutia Peach / Frutia Grape / Frutia Lychee — signature fruit gummies made with real fruit juice; Peach and Lychee are standout sellers.
• Fruit 100 Mix / Fruit 100 series — assorted-fruit gummy mixes available in retail and online specialty stores.
• Muscat (Premium Muscat / Muscat Gummy) — a popular grape-family flavour with a soft, aromatic profile.
• Yuzu / Melon / Mango flavored limited or regional SKUs — examples of Kasugai’s Japan-first flavour experimentation.

What Makes it Unique:

Kasugai stands out for its Japan-centric flavor lineup (lychee, muscat, yuzu, melon) and a pillowy, elastic “QQ” texture that many reviewers praise. The brand markets gummies made with real fruit juice and minimal artificial colouring in several SKUs, which supports a more natural fruit taste; its premium positioning and strong export presence to specialty retailers make Kasugai a go-to for shoppers seeking refined, adult-friendly gummy flavours.

9. Meiji (Kajyu / Meiji gummies)

Brand Introduction:

Meiji is a major Japanese confectionery company whose gummy portfolio includes the long-running Kajyu (果汁グミ, “fruit-juice gummy”) and Juicy Gummy lines. Launched in the late 1980s, Meiji’s fruit-juice gummies emphasise authentic fruit taste (many SKUs use concentrated fruit juice), Japanese-forward flavours and a soft, slightly elastic “QQ” chew that appeals to both kids and adult snackers. Meiji positions these gummies across everyday retail and specialty export channels.

Popular Products:

• Kajyu / Kaju (Fruit Juice) series — grape, muscat, peach, lychee, orange and seasonal fruit variants sold in small retail pouches. 
• Juicy Gummy series — Juicy Gummy flavour line emphasizing real fruit juice extracts and a broad flavour range (tangerine, strawberry, kiwi, acerola, etc.). 
• Collagen / functional gummy SKUs — select Kajyu variants marketed with added collagen or functional benefits in some markets.

What Makes it Unique:

Meiji’s gummies stand out for their Japan-centric flavour palette (muscat, yuzu, lychee and other regional fruits), a focus on fruit-juice-derived taste (the name “Kajyu” literally means fruit juice), and a clean, soft chew that differs from Western-style gummy textures. The brand also experiments with functional add-ins (e.g., collagen) and seasonal or limited-edition flavours, helping Meiji maintain both everyday snack appeal and specialty interest among international importers and collectors.

10. Maynards Bassetts

Brand Introduction:

Maynards Bassetts is the combined UK confectionery brand created in 2016 when Mondelez merged the historic Bassett’s and Maynards portfolios. The marque brings together Bassett’s long heritage (founded 1842) and Maynards’ wine-gum expertise under a single “adult candy” positioning, selling classic British sweets—Jelly Babies, Wine Gums and Liquorice Allsorts—across supermarkets and export channels.

Popular Products:

• Wine Gums — the signature Maynards chewy, fruit-flavoured gums in multiple pack sizes.
• Jelly Babies — soft, fruit-shaped gummies with a long Bassett’s lineage.
• Liquorice Allsorts — classic mixed licorice assortments tied to Bassett’s heritage.
• Swedish Berries / Fuzzy Peaches — modern fruit-gummy SKUs aimed at youth and gifting.
• Mini Gems / Sherbet Lemons — nostalgic, heritage SKUs kept in rotation for variety.

What Makes it Unique:

Maynards Bassetts combines two iconic British confectionery lineages to offer both nostalgic, heritage SKUs and modern flavour extensions. The brand is positioned to appeal to adult snackers through flavour sophistication and retro nostalgia while retaining broad retail distribution via Mondelez’s global network; this dual legacy (Maynards’ wine gums + Bassett’s Jelly Babies/Liquorice Allsorts) is its primary differentiator.

Conclusion

The global gummy market blends heritage brands, bold innovators and niche premium makers — each brand in this guide earned a place by offering distinctive flavours, textures, or dietary options that meet different consumer needs. Readers should choose based on taste preference, ingredient requirements (gelatin vs pectin), and where they plan to buy.

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